About Us

etHub was created for the purpose of organising active social advocacy groups and/or organisations into a centralised digital space (hub) that can be used to share information across various networks, provide tools and applications that can optimise our efforts, and control

our narrative.

Our Objective

etHub was created for the purpose of organising active social advocacy groups and/or organisations into a centralised digital space (hub) that can be used to share information across various networks, provide tools and applications that can optimise our efforts, and control our narrative.

Our objective is to provide support for all pro-Ethiopian groups and organisations around the world in the diaspora community, and to serve as a connector to like organisations in Ethiopia and other African states.

We work with digital campaign groups, content creators, independent media outlets, community organisers, panAfrican groups, policy advocacy groups, fundraising and other humanitarian aid organisations and the Ethiopian consulate.

Goals

To support and defend Ethiopia from any level of internal or external attacks against its national interest, notwithstanding any ethnic, religious, political, and cultural affiliation.

For this purpose defending includes:

Promoting Ethiopia through various mainstream and social platforms; including Twitter, Facebook, ClubHouse, blogs, etc.;

Dispelling any negative media coverage of Ethiopia, including but not limited to the current conflict

Our Values

Integrity & Honesty - etHub believes in applying a high-standard for honesty and integrity of our work, communication to our team(s) and followers, and the things we promote through our Hub. We believe in holding all contributors accountable to the same standards, and will make all efforts to correct mistakes and/or errors at all levels.
Passion & Commitment - etHub values the joy not just of the work but all our team members, and believes in empowering each other to be creative and committed to our shared objectives.
Respect & Humility - etHub respects all people regardless of ethnic, cultural or religious beliefs and values all thoughts and contributions to our mission & vision, no matter how big or small.
Ownership & Accountability - etHub believes that all members should own their commitment and be accountable to the team, and our overall mission.
Diversity & Inclusion - etHub believes in the inclusivity of all Ethiopian people from diverse cultural, ethnic, religious and other backgrounds to promote our vision of a united people.
Quality over Quantity - etHub strives to promote excellence over redundancy, and it is our core objective to centralise all pro-Ethiopian advocates and reduce repetition or wasteful work.
Innovation & Constant Improvement - etHub is dedicated to excellence and allows for new thoughts/ideas to improve our work. We believe in making constant improvements and developing our methodology to enhance the work that we do towards achieving our goals.

How We do it

Connect all pro-Ethiopia groups/organisations in our monthly All Hands meetings where representatives of all organisations will provide updates on accomplishments and upcoming events/initiatives.
Use our distribution channels including various other targeted outreach methods to enhance the visibility
Provide content production support
Host campaign events online to spread the messages of our partner organisations, run tweet campaign rooms and do fund raising activities as required.
Create petitions/campaigns and provide technical support in these areas as needed.
Provide a contact list and network access to all like organisations for our member partners
Bridge like organisations and set up focus group meetings for organisations advocating in the same area (geographically or by industry)
Provide PR and communication support by serving as a conduit between the Diaspora community and organisations in Ethiopia, Africa or across the world as applicable